Saturday, January 15 (Pre-Convention Classes)
09:00 AM - 05:00 PM
Photoshop for Team & Sport Images
Suzette Allen, Cr.Photog., CPP, API
With an intense focus on efficiency (and profitability!), you will learn how to take your sports and team images up to a new league of professionalism! Adobe Photoshop is the key tool to making your images into original and creative composites your customers gotta have…and do it in record time…and make them into templates to make even more profit!
Suzette is well-known for her creative templates and products as well as her incredibly useful and relevant Adobe Photoshop techniques, and she’s sharing what she knows during this full day. She will demonstrate how to make and use brushes and fun ornamentation for style (or branding with mascots) and how to apply textures and overlays for added dimension and depth. With her help, you’ll see how to make multiple headswaps on a team, how to make a fast cutout for a custom composite, and how to do batch actions that populate memory mates and other team products in no time at all! You’ll learn to use layer masks, populate templates with clipping masks and even more invaluable time-savers to help your profit line.
Topics include the following:
- Image Corrections & Headswaps
- Template Techniques
- Layer Blending Modes
- Clipping Masks
- Flexibility & Control with Layers, Adjustment Layers, Textures & Presentation Effects
- Custom Brush Making & Logo Brushes
- Creative Composites & Image Blends
09:00 AM - 05:00 PM
The Diversified Photographer: Gaining Clients Through Event Photography
Jeff Bowman, M.Photog., CPP
Julia Bowman
James Cook, CPP
Using synergy to get the most from each contact, Jeff and Julia Bowman, along with senior associate, James Cook, will share their experiences and knowledge about event photography…and how they transfer those clients into portrait clients. Taking advantage of every opportunity, they make use of information gathered from many sources. You have the equipment and the know-how. Let's put it to work and run your business like your life depends on it...because it does.
Sunday, January 16
07:00 AM - 08:30 AM
Game On: Capturing Action Images for Major Sports
Barry Rankin, M.Photog.Cr.
Capturing the actual game action is one of the more difficult aspects of sport photography…but with Barry’s help, you’ll be game-ready for all of the major sports (football, basketball, baseball and hockey). From positioning for the perfect shot at any sporting event, to what equipment is needed to get great images that can be published anywhere…you can learn it here. Most importantly, you’ll see how you can generate thousands of dollars shooting game action (like they do in Sports Illustrated).
09:00 AM - 10:30 AM
Retention! That is the Name of the Game
Jeff Gump
Sponsored by Desktop Digital Lab
Anyone can book a league. But do you have what it takes to keep that league year after year? Client retention is a big part of your profitability, so come gather ideas that will help bring your leagues back every year. Jeff will share his methods for keeping his league bookings…and how he has fun doing it.
04:00 PM - 05:30 PM
New Ways to Find Old Money in Event Photography
Gregg Martin, CPP
Extra income is always a good thing…and extra income during the slow studio times is even better! Join Gregg to discuss producing that extra income with school events, little leagues and corporate events. You’ll learn all the how-to's for making an extra few thousand dollars each year.
06:00 PM - 07:30 PM
Photographing Youth Sports with a Stock Photographer's Mentality
Don Smith
You may capture great images, but are they great images that will sell? Don can help. Listen, look and learn as he shares 30 years of experience in photographing professional and amateur sports. Don will demonstrate how he utilizes a stock photographer's mentality for capturing images that sell and how you can set your images apart by technique and equipment choices.
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Monday, January 17
07:00 AM - 08:30 AM
More than Just Charts: Recipes for Lighting Success
Dave Stock
Sponsored by Richmond Professional Lab
Go beyond simple lighting diagrams and see how Dave achieves studio-quality light on location, inside or out, in the context of high-volume photo shoots. That’s right, he will set up his equipment (strobes, umbrellas, reflectors, green screen background, etc.) in the room and explain not just his set-ups, but also the logic behind his choices of equipment and placement. After all, a single lighting diagram can’t work for every job. The key to success lies in the photographer’s ability to apply lighting principles to each challenge, working within the limits of available equipment, time and space to produce consistent results and satisfied customers. It’s a recipe for lighting success…and success itself!
09:00 AM - 10:30 AM
Lessons Learned & Days Saved: The Stories Behind the Images
Dave Stock
Sponsored by Richmond Professional Lab
How do you deliver great prints to your customers when the weather turns ugly, your equipment fails, or you just plain mess up and come home with less-than-wonderful images on your card? Dave will show you how he overcame such challenges in the field and back at his computer. He’ll touch on a wide range of topics during this show-and-tell session, including green screen, location lighting, Adobe Photoshop techniques, photo day workflow, "Sports Illustrated style" arena lighting, image management and more. By using a combination of tools, systems and creativity—like Dave does—you, too, can survive tough situations.
04:00 PM - 05:30 PM
Taking the “Work” out of “Workflow”: Leveraging Style into a Marketable Asset
Serge Timacheff
Sponsored by ACDSee
Every photographer has a distinctive workflow style that, in essence, becomes his or her virtual signature. Getting to the point where such a workflow style can be used as an intellectual property asset (and as something that is marketable) is one of the most valuable distinctions separating a successful pro photographer from the competition.
Join Serge for help in identifying what makes your images uniquely yours…and how this “uniqueness” can be leveraged. You’ll gain a better understanding of the elements of workflow, how to segment them into logical components (with a methodology that makes sense) and why they each need to be controlled. After all, style, best practices and a little business savvy can help you serve your clients more fully and attract more business.
Tuesday, January 18
07:30 AM - 09:00 AM
Photography at Sports Illustrated
Peter Read Miller
Sponsored by Canon
Many, many people and sport photographers know of Sports Illustrated magazine. But do you know the shooting techniques that the magazine’s photographers have developed? Peter Read Miller is ready and willing to discuss his experiences from 30 years of photography at Sports Illustrated, including some of the shooting techniques he has developed over that time.
01:00 PM - 02:30 PM
The How-tos of On-site Printing
Bob DiCaprio, Cr.Photog.,CPP
On-site printing is often very important for many sport and event photographers, so take advantage of this chance to see a demonstration of a particular hardware and software configuration that any photographer can purchase and use. You’ll learn potential uses of the system in diverse markets, see examples of projects, and learn more about how to price and sell your services.
03:00 PM - 04:30 PM
Shooting Baseball: From Equipment to the Game
Ron Vesely
Sponsored by Nikon
Are you ready to shoot baseball like a pro? Join Chicago White Sox’s team photographer Ron Vesely as he provides an informative, nuts-and-bolts approach to covering baseball…with an insight that only a 25-year veteran baseball photographer (with 19 World Series under his belt) can provide! Get inside information from Ron on all aspects of photographing a baseball game, from preparing and executing an in-game strategy and taking the team photo to post-production workflow recommendations and techniques. You’ll participate in an in-depth discussion on equipment selection and setup while learning how to create images that stand out from the competition. If you love baseball and photography, this program is sure to inspire and motivate you for the upcoming season!
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